For the love of the game

JSG was established in 2020 by two friends and life long golfers. Fifteen years apart but with a similar perspective. One were history, tradition, materials and score matter. We collaborate with the best people we know to create timeless, high quality classics for the everyday player.

Quality Classics

We approach product-development with little interest in questionable technical features and useless gimmicks, and keep comfort, quality and usability at the forefront of everything we do – this is evident in our styles, fits, fabrics and finishes. 


JSG products range from clothing to golf-specific accessories – a reflection of our passion for the game, those who play it, materials and craft. Hopefully they will give you with a similar joy as the game itself. 

All products are designed in Oslo, Norway, by us.