Our Story

July makes clothing for golf and everyday life, with a commitment to timelessness, quality and our Norwegian roots. Founded in Oslo in 2021 by Petter Syberg and Kevin Hagen, we started with the intention to create elevated golf essentials that reflect the realities of living, playing in and enjoying the unpredictable Scandinavian climate. 

As the header's already stated. Norway isn’t exactly the golf capital of the world, but it's where we live, and what we make follows naturally. Guided by function, never trends. For the days we play, and the many we don’t.

There’s a certain appreciation that comes from scarcity. It creates a certain player. An awareness to detail. To the turf, the colors, the smells, and the way a shot feels when you haven’t hit one in a while. It also affects what you expect from what you wear. Each piece has to work a little harder. Across conditions, settings, and seasons. Warm days, cold starts, shifting weather, and long gaps between rounds. Something just as useful for the days you play, as for the many you don’t. 

So we make fewer, better pieces. Classic styles made from beautiful fabrics. Considered proportions, elevated materials, intentional design. Timeless rather than seasonal, refined rather than complex. 

Historically, we have been quite good at finding reasons to go outside. Crossing mountains, sailing the coast, disappearing into the woods for a few days. Sometimes it was necessary. Sometimes it was adventure. The distinction was not always that important. Golf came later, but the idea of walking for hours through changing terrain was hardly unfamiliar. Perhaps it was always going to catch on, or maybe it’s a scarcity thing.